Badoo

Badoo came to Lovers for help creating some fun, on-brand social media content to fill up their feeds this winter. They also came to us for a strategy to launch their new feature, ‘Clips’, which allows users to upload snippets of them answering fun questions, enhancing the dating experience for millions of users.

Not only did I help orchestrate the launch of ‘Clips’ and the creation of an avalanche of social media content, I assisted in the copy department too, writing email launch copy and social media posts.